Once upon a time in the vibrant city of Paris, France, a revolutionary beauty retailer named Sephora was born. Founded in 1970 by Dominique Mandonnaud, Sephora introduced a unique retail concept that broke the traditional mold of selling cosmetics and skincare products. Rather than keeping products behind glass counters, Sephora encouraged customers to try before they buy, democratizing the shopping experience and bringing a whole new level of engagement and discovery to the world of beauty retail. As the company grew, it crossed borders, making a significant impression in the United States in 1998. Its international expansion continued, and by 2010, Sephora had over 1,000 stores in 25 countries. By 2019, it had expanded to 35 countries, reaching across continents and cultures. The world of beauty is as diverse as the people who seek it, and Sephora has taken initiatives to promote diversity and inclusivity within the industry. The company’s 'We Belong to Something Beautiful' campaign, launched in 2019, committed to fostering inclusivity, championing differences, and creating a space where everyone feels they belong. Sephora didn't just stop at physical stores. It ventured into the world of e-commerce in the late 1990s, becoming one of the first beauty retailers to embrace the digital age. Today, it stands as a prime example of a company that has successfully integrated an online presence with a strong brick-and-mortar base. From a single store in France to a global beauty phenomenon, Sephora continues to evolve and innovate. Through strategic partnerships with emerging and well-established brands, Sephora offers an unparalleled assortment of beauty products. The Sephora story continues, as it constantly strives to meet the changing needs of its consumers, while remaining true to its core values of innovation, diversity, and a deep passion for all things beauty.